West Paw Strolls Comfort Grip Leash

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

Certifying as a B Corporation goes beyond product- or service-level certification. B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment evaluates how a company’s operations and business model impact its workers, community, environment, and customers. From its supply chain and input materials to its charitable giving and employee benefits, B Corp Certification proves a business is meeting the highest standards of verified performance.

Positive impact is supported by transparency and accountability requirements. B Corp Certification doesn’t just prove where a company excels now—it commits it to considering stakeholder impact for the long term by building it into the company’s legal structure.

West Paw is leading the way in the pet industry. As a four time "Best for the World: Environment" award winner from the non-profit, B Lab, West Paw envisions a world where business success is friendly to people and the planet. They seek to be a transformative business leader that unleashes their people's greatest talents to create amazing pet products. They believe that business can be a force of positive change in our world starting with the communities and people they serve.

They earned their certification for a variety of reasons, including: 

• Handcrafting 100% of their products in the USA
• Meeting strict quality standards for manufacturing
• Using certified safe and eco-friendly materials
• Hosting a Join the Loop® toy recycling program
• Making numerous charitable donations throughout the community
• Working from an environmentally conscious office building
• Offering generous wages and benefits for employees