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West Paw

West Paw Jive Toy

The most durable toy West Paw makes. We aren't exaggerating when we say this West Paw Jive Toy is the best dog ball around. With an erratic bounce that keeps dogs busy, Jive makes fetch way more fun. Small Jive fits in a standard ball thrower and is safer and tougher than a tennis ball. The bright, easy to spot colors make Jive easy to retrieve in snow, streams, and pretty much any outdoor situation. Made for tough chewers.

Product Reviews

Your Friends Love The West Paw Jive


Our dog is a Pitbull and can chew threw anything!!! Not the West Paw Jive. We’ve had it for almost a year, while there are some significant chew marks, the ball has a lot of life left. It’s his absolute favorite thing in the world. He’s obsessed. You will NOT regret the Jive ball for your heavy chewer!

— Audrey


Awesome toy! We have a 13 month old female Labrador puppy who has destroyed almost every other toy. Bought her the West Paw Jive ball and she absolutely loves playing fetch at least three times a day with it. So fun to see the extra funny bounces. Love that it floats, cleans up so easy and that it’s American made.

— Diane

Hours Of Fun

My dog destroys EVERYTHING. Not the Jive ball. Three months in and only a few tooth punctures. He LOVES chasing it, and the unpredictable bounce leads to hours of fun for him and hilarity for us.

— Sian

Long Lasting

This is the second West Paw toy I've gotten for my Boxer. He's been able to destroy anything else I've given him before, but the Jive ball has made it longer than all the others. I love West Paw!

— Allie

True Favorite

We have two super Pitbulls (both rescues) and West Paw toys are the ONLY toys we have for them. The Jive ball has outlasted the Kong 'indestructible' and, alongside the Tux, has proven to be a true Pittie favorite.

— Laura

Crazy Fun

We love all the West Paw toys we've purchased! Can't wait to get the Jive balls on the water and see our Labradors swim and dive for them! The dogs get so excited when I bring out the Jive balls! And the crazy bounce is so fun!

— Pam


The West Paw Jive ball is by far THE only ball for our girl Glinda! Glinda is a Labrador who can deflate, disassemble, destroy any other ball in a matter of hours—sometimes minutes! The Jive ball is indestructible. Glinda is never far from her woobie (the Jive ball).  She loves it!

— Debbie

Absolutely Love

I have two 10 month old Pitbulls and they love to chew & rip toys! The Jive balls are so durable and meet every expectation I had. The Jive is awesome whether to play fetch or just chew, absolutely love it! Looking forward to purchasing more West Paw toys!

— Natalie

Stands Up

After trying multiple brands of toys for chewers that didn’t last, I tried West Paw. Now I buy the Jive balls for my Labrador Retriever. Finally a ball that both floats and stands up to his chewing, and withstands intense tropical sun. Highly recommended!

— Marshall

The Best

We love our Jive ball. My two Labradors Lola and Lucy love to play with it. They chew and chew on it and it still looks brand new. We have many West Paw toys now and I rate them the best of the many brands we have tried!

— Leigh

Love It

Our dog loves the West Paw Jive ball above all others. It is the only ball she will chase repeatedly without getting bored. She is a strong chewer and has not been able to make a mark in it.

— Elizabeth

Super Tough

Boston Terrier tuff!!! These are the only toys that they can’t destroy! GREAT PRODUCT!!! Worth every penny.

— Randy

What’s a Zogoflex?

Zogoflex is West Paw’s exclusive bendy, stretchy, bouncy material that makes fetch, tug-of-war, and chew therapy way more fun—it’s easy on doggie mouths, stretches (without stretching out) and sports an unstoppable bounce—all while staying tenaciously tough.

Funner Than Fun

Dog toys made from Zogoflex material are the best of everything. Really, they are! These toys are durable as all get-out. They’re easy to clean, and top shelf dishwasher safe. They aren't rigid, read: they are gentle on teeth. They float, making a splash for water-happy hounds. They are super eco-friendly, seriously, super. And most importantly, they are the most funnest!

Safer Than Safe

West Paw makes the world's safest dog toys with their magical Zogoflex. Zogoflex is a completely non-toxic material, BPA and Phthalate-free, latex-free and FDA compliant (meaning it’s safe to eat off of). The Zogoflex material is from the United States and manufactured in Bozeman, Montana. Made from Thermoplastic Elastomer (TPE), the Zogoflex material is extremely durable, elastic (can stretch 400 x it’s length) and can continue to be recycled without compromising the products integrity.

Zogoflex does NOT contain: lead, cadmium, mercury or hexavalent chromium, latex, natural rubber, phthalates, hormones, asbestos, polychlorinated biphenyls, polybrominated diphenyleterh/biphenyls, radioactive compounds, azo dyes, TNPP (trisnonylphenylphosphite 26523-78-4), class I or class II ozone depleting substances, genetically modified sources, or bisphenol A.


Infinitely Recyclable

West Paw’s proprietary plastic blend, Zogoflex can be recycled into more Zogoflex—over and over again. Leftover shapes from toy molds, old Zogoflex toys that have Joined the Loop, toys that didn’t meet their standards—they all get sanitized, ground up, and fed back into their magic machine to make completely new bouncy, bright Zogoflex toys. Nothing diminishes Zogoflex’s potency—it can literally be recycled indefinitely.

What Throws Around Comes Around

When you send your worn-out Zogoflex toys back to West Paw, they recycle them into new Zogoflex toys. The more they get back, the greener Zogoflex gets. You can help them make Zogoflex a zero-waste product when you Join the Loop. Let’s do this! What are you waiting for? Oh yeah, these things just don’t wear out. It might be a while. But you know, when the time comes, just do it.

The Perfect Dog Toy

Finding the perfect dog toy can be challenging. You need one that will match the way your dog plays. Sure dogs will eat anything, but that doesn’t mean they should. Chew and play habits can vary drastically from dog to dog. It's best to know your dog’s habits before deciding on a new toy. It's good to know that West Paw designs toys with your dog's needs in mind. Whether your dog likes to play rough or just snuggle up, they have toys built to suit your dog's every desire. Some West Paw toys challenge dogs, while others are made for fetching, chewing or simply cuddling.

Need help choosing a toy best suited for your best friend? Don't worry, we got you covered! Check out our West Paw Toy Guide.

What the Heck is a B Corp?

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Lab Certified, so What?

Certifying as a B Corporation goes beyond product- or service-level certification. B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment evaluates how a company’s operations and business model impact its workers, community, environment, and customers. From its supply chain and input materials to its charitable giving and employee benefits, B Corp Certification proves a business is meeting the highest standards of verified performance.

Positive impact is supported by transparency and accountability requirements. B Corp Certification doesn’t just prove where a company excels now—it commits it to considering stakeholder impact for the long term by building it into the company’s legal structure.

Why West Paw Then?

West Paw is leading the way in the pet industry. As a four time "Best for the World: Environment" award winner from the non-profit, B Lab, West Paw envisions a world where business success is friendly to people and the planet. They seek to be a transformative business leader that unleashes their people's greatest talents to create amazing pet products. They believe that business can be a force of positive change in our world starting with the communities and people they serve.

They earned their certification for a variety of reasons, including: 

  • Handcrafting 100% of their products in the USA
  • Meeting strict quality standards for manufacturing
  • Using certified safe and eco-friendly materials
  • Hosting a Join the Loop® toy recycling program
  • Making numerous charitable donations throughout the community
  • Working from an environmentally conscious office building
  • Offering generous wages and benefits for employees