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P.L.A.Y.

P.L.A.Y. Feline Frenzy Frisky Furball Toy

The P.L.A.Y. Feline Frenzy Frisky Furball Toy is filled with certified organic catnip and packed with amusing crinkles made from 100% post consumer certified safe recycled plastic bottles. Machine washable, and dryer friendly with catnip removed. Features AZO free dyes.

Product Reviews

You Will Love P.L.A.Y.

Can a pet company really change the world? When your dog or cat takes those first curious sniffs of a new P.L.A.Y. toy or bed, you’ll sense that something great is happening. Why? Because P.L.A.Y. has a unique approach to designing special things for your pet. One that takes you, your pet and our planet very seriously. And one that takes fun pretty seriously, too!

Want More Love?

What the Heck is a B Corp?

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Lab Certified, so What?

Certifying as a B Corporation goes beyond product- or service-level certification. B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment evaluates how a company’s operations and business model impact its workers, community, environment, and customers. From its supply chain and input materials to its charitable giving and employee benefits, B Corp Certification proves a business is meeting the highest standards of verified performance.

Positive impact is supported by transparency and accountability requirements. B Corp Certification doesn’t just prove where a company excels now—it commits it to considering stakeholder impact for the long term by building it into the company’s legal structure.

Why P.L.A.Y. Then?

One of only four companies in the pet industry who are certified, P.L.A.Y. is helping lead the way with a passion for creating products that are better for pets, people, and the planet. They're committed to helping the environment and continue to go above and beyond in their efforts to keep progressing toward greener business practices. They aim to affect positive change in their community and actively give back through various programs and events.

They earned their certification for a variety of reasons, including:

  • Meeting strict quality standards for manufacturing
  • Using certified safe and eco-friendly materials
  • Using minimal packaging where possible
  • Using FSC certified paper for all packaging and hangtags
  • Hosting adoption events with Muttville Senior Dog Rescue
  • Making numerous charitable donations throughout the community
  • Offering generous wages and benefits for employees

Who the Howl is Organic Pet Boutique?

Inspired by a Lifelong Love

We’re a small family business inspired by a lifelong love of pets. Something as simple as a cat or a dog to one person is so much more to us. Our pets are more than just cats and dogs; they're a cherished part of our family. We feel incredibly grateful to have the opportunity to do something that we love everyday.

Driven by a Passion to Help

Driven by our passion to help, we identified a massive need for change in the pet industry and set out to make an impact. Our business is predicated on delivering value to our clients. We’re here to help you navigate all of the lies and deception in our industry. We take this responsibility very personally.

Authentic People & Products

We’re Chad & Natasha. We believe in honesty and transparency in all aspects of our business. We’re honored and humbled each time someone chooses to support our boutique. All of our clients are valued and respected. We're always here to help. Please let us know how we can better serve you and your pets.

Enriched Through Giving

We’ve been amazingly fortunate to have adopted several beautiful animals over the years. Throughout those years our shelter pets have enriched our lives beyond belief. As a small token of our appreciation we donate a portion of all boutique profits to our favorite charity, the SPCA Los Angeles.

A Strong Commitment

We've been quietly doing our thing for more than a decade now. We're not here to be the next big thing. We're here to build the best small business we can. We refuse to compromise our values in pursuit of profits, and we'll never back down in our commitment to you and your pets.

Three Times The Love

We work hard to bring you a lovingly curated pet marketplace, one with three times the love. If we don't love the company, love the people and love the products they create, you won't find it here, period. So we don't always offer every product our partners create, and we don't offer all the products we love.

Our Clients Like Us :)

The dog bed is wonderful. High quality and it was delivered quickly. The company is five stars too. When a product that we had ordered was out of stock we were refunded our money. This company went a step further and sent us a gift for our pet and a personal letter apologizing for the inconvenience. Very impressed and will be shopping their site again.

— Robin

Both my yorkie and I love this harness! But I’m loving this boutique even more. They are so sweet, I received a handwritten note with my order! And shipping was pretty fast. Will definitely be ordering more items from them. <3

— Gheslaine

Thanks! My cat Holmes got so enthusiastic with one of the toys last night, I had to do a catnip cleanup at 3AM, hilarious.

— Curt

Thank you so much for all the extra goodies for Eveie! She loves her new Jax & Bones bed too. You guys are a class act.

— LeAnn

Product came on time and packaged very neatly. I loved the time and effort put towards my order. It was a pleasant surprise. Will definitely order from again in the future.

— Vuong

Great company to order from!! Fast shipping, great communication and an extra surprise in my box! Thank you so much. :)

— Marsha

Thank you so much for the personal note and delicious samples! Juno was so happy to receive all her toys and spoils.

— Susan

Appreciate your prompt service and the plush toys. Our grand opening was a big hit. Thank you. You guys are awesome!

— Sherry