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West Paw

West Paw Hurley Toy

The classic West Paw Hurley Toy is a safer alternative to wooden sticks and is best for dogs who love to gnaw and play fetch (especially in water). Made from bouncy and floatable Zogoflex material, Hurley is extremely durable. The classic design of the West Paw Hurley Toy makes it easy for dogs to carry in their mouths while its bright colors, make Hurley easy to spot indoors or out. Built for tough chewers.

Product Reviews

Your Friends Love The West Paw Hurley

Still Going Strong

Our fur baby Mack is a Pitbull with separation anxiety. He is constantly chewing on something. He has chewed through his kennel, a couch, and almost every dog toy we have ever bought him. But this toy has lasted months and it's still going strong!!! Great product.

— Lisa

Love It

Got this one as a gift. Our 110 pound Mastiff is NOTORIOUS for chewing up any and all dog toys and kid toys he'll get his hands on! This sucker's withstood his chewing for the past year and a half, and it’s not even got a dent in it! He loves it!!

— Alex

Goes Everywhere

Our little Dachshund Rita is a super chewer and she loves the Hurley almost as much as the Jive. She carries her little red Hurley everywhere she goes. It’s NOT bombproof but it takes her a good long time to destroy one.

— Jimbeau


My Labradors Lola and Lucy love their Hurley! We have 1 already so I knew it was indestructible. I wasted a lot of money on other brand toys which did not last. My girls are voracious chewers and we love, love, love West Paw toys.

— Leigh

Never Let Me Down

The Hurley is a great long lasting toy, especially for a chewer. My pup loves these chew toys. I only own West Paw toys. They are the ones that never let me down.

— Sue

Love It

I picked up one of the Hurley toys for one of my power chewers. He LOVES it. I need to buy another because his "sister" keeps stealing it!

— Jamie

Love These

My super chewer/ripper Atlas loves these. They’re just about the only toy that lasts him over a month. He loves to chew on these like a baby on a teething ring with the toy jammed into the back of his mouth (even though he just turned 2). We love all of our West Paw toys.

— Kaitlyn

Keeps On Going

I have an 80lb Malinois and he has destroyed everything we have given him. This is one of the few toys that has survived. He will lay and chew on the ends for hours without destruction!! It has been left out in the snow, rain, sun and even been run over a few times by the lawnmower and keeps on going. It’s survived my 50lb Labrador and my 70lb German Shepard as well.

— Melissa

Best Ever

BEST chew toys ever! The West Paw Hurley lasts forever! The ONLY dog toys I will ever purchase. Great company that stands behind their products and made in the U.S.A.

— Veta

So Cute, So Fun

We love the Hurley toy! Miley looks so cute when she comes running with this bone in her mouth. West Paw toys are the best, durable, non-toxic, dishwasher safe, but most of all, FUN!

— Susan

Love Them

My dog destroys every toy we get her. Then, we stumbled across West Paw toys. We got the Jive to try first and she was not able to destroy it so we got the Hurley toy and then another. She loves them. She just can’t destroy it no matter how long she gnaws on it.

— Kelsey


Our Coonhound pup LOVES her Hurley! When one (or all) return home she will scoop it up as she hurries to greet us. She also does this when playing with our 4 yr old grandson, her best buddy. We've had a difficult time finding toys that can withstand her hardcore chewing until we came across West Paw toys.

— Joy

What’s a Zogoflex?

Zogoflex is West Paw’s exclusive bendy, stretchy, bouncy material that makes fetch, tug-of-war, and chew therapy way more fun—it’s easy on doggie mouths, stretches (without stretching out) and sports an unstoppable bounce—all while staying tenaciously tough.

Funner Than Fun

Dog toys made from Zogoflex material are the best of everything. Really, they are! These toys are durable as all get-out. They’re easy to clean, and top shelf dishwasher safe. They aren't rigid, read: they are gentle on teeth. They float, making a splash for water-happy hounds. They are super eco-friendly, seriously, super. And most importantly, they are the most funnest!

Safer Than Safe

West Paw makes the world's safest dog toys with their magical Zogoflex. Zogoflex is a completely non-toxic material, BPA and Phthalate-free, latex-free and FDA compliant (meaning it’s safe to eat off of). The Zogoflex material is from the United States and manufactured in Bozeman, Montana. Made from Thermoplastic Elastomer (TPE), the Zogoflex material is extremely durable, elastic (can stretch 400 x it’s length) and can continue to be recycled without compromising the products integrity.

Zogoflex does NOT contain: lead, cadmium, mercury or hexavalent chromium, latex, natural rubber, phthalates, hormones, asbestos, polychlorinated biphenyls, polybrominated diphenyleterh/biphenyls, radioactive compounds, azo dyes, TNPP (trisnonylphenylphosphite 26523-78-4), class I or class II ozone depleting substances, genetically modified sources, or bisphenol A.


Infinitely Recyclable

West Paw’s proprietary plastic blend, Zogoflex can be recycled into more Zogoflex—over and over again. Leftover shapes from toy molds, old Zogoflex toys that have Joined the Loop, toys that didn’t meet their standards—they all get sanitized, ground up, and fed back into their magic machine to make completely new bouncy, bright Zogoflex toys. Nothing diminishes Zogoflex’s potency—it can literally be recycled indefinitely.

What Throws Around Comes Around

When you send your worn-out Zogoflex toys back to West Paw, they recycle them into new Zogoflex toys. The more they get back, the greener Zogoflex gets. You can help them make Zogoflex a zero-waste product when you Join the Loop. Let’s do this! What are you waiting for? Oh yeah, these things just don’t wear out. It might be a while. But you know, when the time comes, just do it.

The Perfect Dog Toy

Finding the perfect dog toy can be challenging. You need one that will match the way your dog plays. Sure dogs will eat anything, but that doesn’t mean they should. Chew and play habits can vary drastically from dog to dog. It's best to know your dog’s habits before deciding on a new toy. It's good to know that West Paw designs toys with your dog's needs in mind. Whether your dog likes to play rough or just snuggle up, they have toys built to suit your dog's every desire. Some West Paw toys challenge dogs, while others are made for fetching, chewing or simply cuddling.

Need help choosing a toy best suited for your best friend? Don't worry, we got you covered! Check out our West Paw Toy Guide.

What the Heck is a B Corp?

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Lab Certified, so What?

Certifying as a B Corporation goes beyond product- or service-level certification. B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment evaluates how a company’s operations and business model impact its workers, community, environment, and customers. From its supply chain and input materials to its charitable giving and employee benefits, B Corp Certification proves a business is meeting the highest standards of verified performance.

Positive impact is supported by transparency and accountability requirements. B Corp Certification doesn’t just prove where a company excels now—it commits it to considering stakeholder impact for the long term by building it into the company’s legal structure.

Why West Paw Then?

West Paw is leading the way in the pet industry. As a four time "Best for the World: Environment" award winner from the non-profit, B Lab, West Paw envisions a world where business success is friendly to people and the planet. They seek to be a transformative business leader that unleashes their people's greatest talents to create amazing pet products. They believe that business can be a force of positive change in our world starting with the communities and people they serve.

They earned their certification for a variety of reasons, including: 

  • Handcrafting 100% of their products in the USA
  • Meeting strict quality standards for manufacturing
  • Using certified safe and eco-friendly materials
  • Hosting a Join the Loop® toy recycling program
  • Making numerous charitable donations throughout the community
  • Working from an environmentally conscious office building
  • Offering generous wages and benefits for employees