P.L.A.Y. Feline Frenzy Tutti Furutti Toy

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

Certifying as a B Corporation goes beyond product- or service-level certification. B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment evaluates how a company’s operations and business model impact its workers, community, environment, and customers. From its supply chain and input materials to its charitable giving and employee benefits, B Corp Certification proves a business is meeting the highest standards of verified performance.

Positive impact is supported by transparency and accountability requirements. B Corp Certification doesn’t just prove where a company excels now—it commits it to considering stakeholder impact for the long term by building it into the company’s legal structure.

One of only four companies in the pet industry who are certified, P.L.A.Y. is helping lead the way with a passion for creating products that are better for pets, people, and the planet. They're committed to helping the environment and continue to go above and beyond in their efforts to keep progressing toward greener business practices. They aim to affect positive change in their community and actively give back through various programs and events.

They earned their certification for a variety of reasons, including:

• Meeting strict quality standards for manufacturing
• Using certified safe and eco-friendly materials
• Using minimal packaging where possible
• Using FSC certified paper for all packaging and hangtags
• Hosting adoption events with Muttville Senior Dog Rescue
• Making numerous charitable donations throughout the community
• Offering generous wages and benefits for employees