Pet Flys

Pet Flys Knit Knacks Frost The Snowman Toy

Pet Flys Knit Knacks Frost The Snowman Toy may not give your dog a romp in the snow, but with his very own snowman your furry friend is going to love wintertime.


Improves Dental Health

Product Reviews

Back From The Ashes

Stephanie and Steve started Mirage in 2004 and for more than 15 years their small family owned workshop consistently turned out some of the most fun products in the industry. A devastating fire in 2019 nearly ended it all. Nearly everything was lost, their workshop, a beautiful renovated 1908 church, their faithful WW2 machinery used to make all the fun, and their entire inventory, all of it gone in the course of a night. Not even a courageous fire brigade and over one million gallons of water could save it.

There is one thing that the fire couldn't destroy, their dreams. Stephanie grew up in her grandparent's factory, working on their gorgeous crystal dog collars. Those collars were were loved by people around the world. She absolutely loved that factory, affectionately known as the shop. Starting over was a wild ride but Stephanie has come full circle. The very factory she grew up in is the new home of Mirage, now with six generations of love. The dedication, loyalty, courage, passion and legacy are alive in the shop.

To this day, despite the challenges, Mirage continues to manufacture most of their products in America. This helps them maintain the highest standards of quality in some of our favorite dog toys. And it allows them to cultivate employee relationships that are grounded in fairness and integrity. With a legacy spanning six generations in the pet industry, from Stephanie's great, great grandma Amy to her and Steve's children, their story is just getting started. We're excited to be a small part of it!

Who the Howl is Organic Pet Boutique?

Inspired by a Lifelong Love

We’re a small family business inspired by a lifelong love of pets. Something as simple as a cat or a dog to one person is so much more to us. Our pets are more than just cats and dogs; they're a cherished part of our family. We feel incredibly grateful to have the opportunity to do something that we love everyday.

Driven by a Passion to Help

Driven by our passion to help, we identified a massive need for change in the pet industry and set out to make an impact. Our business is predicated on delivering value to our clients. We’re here to help you navigate all of the lies and deception in our industry. We take this responsibility very personally.

Authentic People & Products

We’re Chad & Natasha. We believe in honesty and transparency in all aspects of our business. We’re honored and humbled each time someone chooses to support our boutique. All of our clients are valued and respected. We're always here to help. Please let us know how we can better serve you and your pets.

Enriched Through Giving

We’ve been amazingly fortunate to have adopted several beautiful animals over the years. Throughout those years our shelter pets have enriched our lives beyond belief. As a small token of our appreciation we donate a portion of all boutique profits to our favorite charity, the SPCA Los Angeles.

A Strong Commitment

We've been quietly doing our thing for more than a decade now. We're not here to be the next big thing. We're here to build the best small business we can. We refuse to compromise our values in pursuit of profits, and we'll never back down in our commitment to you and your pets.

Three Times The Love

We work hard to bring you a lovingly curated pet marketplace, one with three times the love. If we don't love the company, love the people and love the products they create, you won't find it here, period. So we don't always offer every product our partners create, and we don't offer all the products we love.

Our Clients Like Us :)

The dog bed is wonderful. High quality and it was delivered quickly. The company is five stars too. When a product that we had ordered was out of stock we were refunded our money. This company went a step further and sent us a gift for our pet and a personal letter apologizing for the inconvenience. Very impressed and will be shopping their site again.

— Robin

Both my yorkie and I love this harness! But I’m loving this boutique even more. They are so sweet, I received a handwritten note with my order! And shipping was pretty fast. Will definitely be ordering more items from them. <3

— Gheslaine

Thanks! My cat Holmes got so enthusiastic with one of the toys last night, I had to do a catnip cleanup at 3AM, hilarious.

— Curt

Thank you so much for all the extra goodies for Eveie! She loves her new Jax & Bones bed too. You guys are a class act.

— LeAnn

Product came on time and packaged very neatly. I loved the time and effort put towards my order. It was a pleasant surprise. Will definitely order from again in the future.

— Vuong

Great company to order from!! Fast shipping, great communication and an extra surprise in my box! Thank you so much. :)

— Marsha

Thank you so much for the personal note and delicious samples! Juno was so happy to receive all her toys and spoils.

— Susan

Appreciate your prompt service and the plush toys. Our grand opening was a big hit. Thank you. You guys are awesome!

— Sherry