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P.L.A.Y.

P.L.A.Y. Fetching Flock Paula The Parrot Toy

The Fetching Flock toy collection by P.L.A.Y. is sure to get your pup's tail (feathers) shaking. P.L.A.Y. Paula The Parrot is waiting for you to say those magic words; it's play time! Perfectly perched and ready to play, your pup will woof with excitement trying to find all this birds P.L.A.Y.ful features.

Product Reviews

You Will Love P.L.A.Y.

Can a pet company really change the world? When your dog or cat takes those first curious sniffs of a new P.L.A.Y. toy or bed, you’ll sense that something great is happening. Why? Because P.L.A.Y. has a unique approach to designing special things for your pet. One that takes you, your pet and our planet very seriously. And one that takes fun pretty seriously, too!

Want More Love?

Your Friends Love P.L.A.Y. Toys

Brilliant Toys

So far we’ve got our girl the Safari, Globetrotter, American Classic and Holiday Classic collections and she loves every single toy in these sets. These are without a doubt the most imaginative, colorful and creative dog toys I’ve ever come across. So congratulations on producing such brilliant toys!

— Mimi

Big Fans

My Dachshund Ozzy loves these toys. He grabbed the Bell Pepper right out of the box as soon as I opened it and it has been his favorite ever since. He carries these toys around and squeaks and squeaks them. I'm really impressed with the quality of these toys. These toys are the only toys I've found that Ozzy can't tear up and believe me, he has tried. Even the squeakers still work. We are both big fans!

— Sandra

Best Toy Ever

The Carrot is, by far, the best dog toy ever designed. Our Schneider brings hers to bed every single night. It is the cutest thing I've ever seen . . . We ordered two more for backups since she is so attached to hers!

— Gary

Awesome Veggies

My Cairn Terrier received the Carrot and Zucchini and loved them so much that I had to buy the entire Garden Fresh collection. He usually guts his stuffed toys and pulls out the fluff and squeakers, but he hasn't done this to these awesome veggies. Highly recommend!

— Rachel

Back For More

I have been purchasing P.L.A.Y. toys for about 4 years now and still have many of the original ones I bought! Toys wash easily in the washer and dry quickly. The Hound Turkey is my favorite. My dog, Rocco, loves the Yummy Yuletide Log! Will be back for more!

— Mel

So Worth It

Chewy loves these toys. She has the whole Safari collection and the Snow Leopard was a great addition to the family! They all have their own unique sounds and give play time a whole new meaning! Worth the money!

— Sam

Best We've Had

P.L.A.Y. toys are the best we've ever had. We started over the summer with Mutts Milkshake, and for Christmas we got the Holiday Classic set. Then two Poochie Pretzels, one for each dog. They love them! We also have the Corn, Barky Burger and the Tail Waggin’ Taco, and Hot Diggy Dog.

— CJ & Ringo

Most Adorable Ever

My puppy Valentino loves his new toys. I purchased the Starfish and Turtle along with some other items and I couldn't be happier with the products. They're the most adorable little toys ever. Quality, well made toys and my puppy absolutely loves them . . . I'm extremely happy with my purchase and plan to shop with P.L.A.Y. in the future.

— Mariel

Super Great Quality

We have purchased a few of the Giant Clams because my Pug carries it everywhere. He finds it every night before bedtime and brings it to bed with him. It is super great quality and lasts exceptionally long for the amount of playing, chewing and dragging around it endures. Nothing lasts forever though so we keep a few in stock at home so he never goes without!

— Rupert

Absolutely Love

My four month old Newfoundland absolutely loves these toys! He has a Giant Squid, a Turtle and a King Crab. Both the Giant Squid and Turtle have a hole (or two) in them but he hasn't been able to pull any filling out. You actually can barely see the holes. He absolutely loves these toys and tries to put two in his mouth to carry with him all over the house!

— Ludo

Love To Cuddle

My new puppy loves to cuddle with his Giant Squid. He takes it everywhere with him, on walks, to bed, in the car. It seems durable enough for a chewer. I suspect we'll be buying more in the future when this one wears out.

— Katie

So Cute

I bought the King Crab for my parents dog. They are avid crabbers in the Puget Sound and their dog is in love with this toy. She hasn't even made a dent in it, and carries it around everywhere with her. Very good quality, and the design is so cute.

— Amber

Doubly Durable

Yes, plush and durable can coexist. Next time you treat your pupper to a new toy, choose a toy that will really last. P.L.A.Y. offers an incredible selection of durable plush dog toys guaranteed to provide your companion with hours and hours of fun. Dogs love to cuddle with plush dog toys because of their soft exterior, but the P.L.A.Y. plush toys are also tough to tear apart! The hand-made craftsmanship, double layer exterior and double-stitched edges ensure extra durability so these toys will last you and your pup for a long, long time. And they look great, so you won’t be embarrassed to have them lying around the house!

Superbly Safe

Each and every P.L.A.Y. plush toy uses only azo-free dyes and is filled with their exclusive eco-friendly PlanetFill filler. It's made from 100% post-consumer certified-safe recycled plastic bottles. And all of their toys meet the same strict quality standards required for manufacturing infant and children products, as defined by EN71 – Part 1, 2, 3 & 9 (EU), ASTM F963 (US) toy safety standards and REACH – SVHC. Now those are some seriously high standards!

What the Heck is a B Corp?

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Lab Certified, so What?

Certifying as a B Corporation goes beyond product- or service-level certification. B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment evaluates how a company’s operations and business model impact its workers, community, environment, and customers. From its supply chain and input materials to its charitable giving and employee benefits, B Corp Certification proves a business is meeting the highest standards of verified performance.

Positive impact is supported by transparency and accountability requirements. B Corp Certification doesn’t just prove where a company excels now—it commits it to considering stakeholder impact for the long term by building it into the company’s legal structure.

Why P.L.A.Y. Then?

One of only four companies in the pet industry who are certified, P.L.A.Y. is helping lead the way with a passion for creating products that are better for pets, people, and the planet. They're committed to helping the environment and continue to go above and beyond in their efforts to keep progressing toward greener business practices. They aim to affect positive change in their community and actively give back through various programs and events.

They earned their certification for a variety of reasons, including:

  • Meeting strict quality standards for manufacturing
  • Using certified safe and eco-friendly materials
  • Using minimal packaging where possible
  • Using FSC certified paper for all packaging and hangtags
  • Hosting adoption events with Muttville Senior Dog Rescue
  • Making numerous charitable donations throughout the community
  • Offering generous wages and benefits for employees

Who the Howl is Organic Pet Boutique?

Inspired by a Lifelong Love

We’re a small family business inspired by a lifelong love of pets. Something as simple as a cat or a dog to one person is so much more to us. Our pets are more than just cats and dogs; they're a cherished part of our family. We feel incredibly grateful to have the opportunity to do something that we love everyday.

Driven by a Passion to Help

Driven by our passion to help, we identified a massive need for change in the pet industry and set out to make an impact. Our business is predicated on delivering value to our clients. We’re here to help you navigate all of the lies and deception in our industry. We take this responsibility very personally.

Authentic People & Products

We’re Chad & Natasha. We believe in honesty and transparency in all aspects of our business. We’re honored and humbled each time someone chooses to support our boutique. All of our clients are valued and respected. We're always here to help. Please let us know how we can better serve you and your pets.

Enriched Through Giving

We’ve been amazingly fortunate to have adopted several beautiful animals over the years. Throughout those years our shelter pets have enriched our lives beyond belief. As a small token of our appreciation we donate a portion of all boutique profits to our favorite charity, the SPCA Los Angeles.

A Strong Commitment

We've been quietly doing our thing for more than a decade now. We're not here to be the next big thing. We're here to build the best small business we can. We refuse to compromise our values in pursuit of profits, and we'll never back down in our commitment to you and your pets.

Three Times The Love

We work hard to bring you a lovingly curated pet marketplace, one with three times the love. If we don't love the company, love the people and love the products they create, you won't find it here, period. So we don't always offer every product our partners create, and we don't offer all the products we love.

Our Clients Like Us :)

The dog bed is wonderful. High quality and it was delivered quickly. The company is five stars too. When a product that we had ordered was out of stock we were refunded our money. This company went a step further and sent us a gift for our pet and a personal letter apologizing for the inconvenience. Very impressed and will be shopping their site again.

— Robin

Both my yorkie and I love this harness! But I’m loving this boutique even more. They are so sweet, I received a handwritten note with my order! And shipping was pretty fast. Will definitely be ordering more items from them. <3

— Gheslaine

Thanks! My cat Holmes got so enthusiastic with one of the toys last night, I had to do a catnip cleanup at 3AM, hilarious.

— Curt

Thank you so much for all the extra goodies for Eveie! She loves her new Jax & Bones bed too. You guys are a class act.

— LeAnn

Product came on time and packaged very neatly. I loved the time and effort put towards my order. It was a pleasant surprise. Will definitely order from again in the future.

— Vuong

Great company to order from!! Fast shipping, great communication and an extra surprise in my box! Thank you so much. :)

— Marsha

Thank you so much for the personal note and delicious samples! Juno was so happy to receive all her toys and spoils.

— Susan

Appreciate your prompt service and the plush toys. Our grand opening was a big hit. Thank you. You guys are awesome!

— Sherry