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West Paw

West Paw Toppl Toy

The award winning puzzle, West Paw Toppl Toy, is perfect for every pet. Durable and designed to be filled with a dog's favorite kibble or treats, Toppl's soft, rounded inner 'teeth' contain a contoured cavity to hold treats in place until your dog nudges them out. To change up the challenge, simply connect the small and large (sold separately) together to make make Toppl even tougher.

Built For: Moderate Chewers

Product Reviews

You Will Love West Paw

Dogs bring happiness, comfort, love, and lightness into our lives. They’re called man’s best friend for a reason. West Paw’s goal is to be dog’s best friend. They do this by making things dogs love. You know, anything that goes along with jumping, running, chewing, napping, cuddling, and playing. They want the fun to go on and on and on.

Want More Love?

Your Friends Love The West Paw Toppl

Exceptionally Durable

My 11 year old Jack Russel can chew up everything except for the Toppl. He picks them up by the edges for a good chew session, but he has yet to even get off a tiny piece. Such a good toy. He has a Jive, too that he uses to chew. West Paw toys are exceptionally durable. A little expensive, but worth the price. He has been chewing on the Jive for a couple of months. Still looks like new.

— Dot

Love It

We bought the Toppl toy for our 1 year old German Shorthaired Pointer, and he loves it! We put in a mix of small and medium treats and the toy occupies him longer than most other toys (he needs a good challenge). He also loves playing with just the Toppl by itself too, and it's durable. They are also very easy to clean and wash off. Highly recommend!

— Meg

Love These

These have been great for keeping my dogs quiet when I start up the vacuum. I loved my first Toppl so much I decided to buy 2 more for my two Smooth Collies and another one for Watson. This is one of my favorite finds and we have another West Paw toy that has lasted a long time even with chewing by Watson. I love these so much that I even bought 2 for my mother's Shelties and 1 for my sister's Labrador. My vacuuming days have been more peaceful!

— An

Never Let Me Down

I've been looking for a while for a really good sturdy chew toy and an interactive toy. I've been through all the major brands with no success. I have a 9 month old puppy with an obsession for chew toys. They're her pacifiers, even to the point that she falls asleep chewing on her toy. I came across West Paw and was swayed enough by the reviews to give it a shot. They haven't let me down. Not only has the Toppl stood up to the rough'n tumble of my pup, but my 5 year old Labrador loves them as well. We're so pleased we've expanded the toy collection with other West Paw toys.

— Katia

So Much Better

We could not love these West Paw Toppl toys any more than we do! They are so much better and easier than other brands and my two furry friends enjoy them immensely. A great product, well designed and very sturdy.

— Margot

Love These

My dogs loved these West Paw Toppl toys! I bought two pairs so that I can combine them and each dog get's their own set. It's going to be fun to try different kinds of treats, but so far they love the jerky treats, banana, and peanut butter!

— Sampson

Utterly Brilliant

I've always been a fan of West Paw and their toys. Really well and ethically produced, recyclable and utterly brilliant. Yes, their toys are expensive. However, they really do last and are great fun. The Toppl, so far, is my dogs favourite toy and it can be put to so many uses. I'm not sure who is more thrilled with it. Me or the dog!

— Rob

Instantly Obsessed

My Yorkie (2 years old) and my Golden Retriever (4 months old) LOVED the Toppl toy! I ordered a set for each dog and they were instantly obsessed! We recently took a road trip and these were great for the long car ride. I definitely plan on ordering another set in the future!

— Nora

Going Nuts

Both of my dogs went nuts over the Toppl toy. It was definitely a fun purchase and a challenging food toy. Both dogs stay busy for a good amount of time. Love that they are easy to clean.

— Linda

Huge Hit

I bought a set of the Toppl toys for my dogs recently and gave it to them for the first time today. They were a huge hit! I'm very impressed with the quality and would definitely recommend to others!

— Ingrid

Love It

Bought my Labrador (Bailey) a pair of the Toppl toys for Christmas. Just like all her other West Paw toys, she LOVES it. Not sure yet, if she likes it better than her Tux toy which she's been playing with for years. I'm sure she prefers the one with treats in it, haha.

— Richard

Absolutely Love

We bought a pair of the West Paw Toppl toys for our Pitbull rescue. He was having separation anxiety and crate training issues, but the distraction of digging his treats out of these Toppl toys was a huge help! He absolutely loves these toys!!

— Sherlock

What’s a Zogoflex?

Zogoflex is West Paw’s exclusive bendy, stretchy, bouncy material that makes fetch, tug-of-war, and chew therapy way more fun—it’s easy on doggie mouths, stretches (without stretching out) and sports an unstoppable bounce—all while staying tenaciously tough.

Funner Than Fun

Dog toys made from Zogoflex material are the best of everything. Really, they are! These toys are durable as all get-out. They’re easy to clean, and top shelf dishwasher safe. They aren't rigid, read: they are gentle on teeth. They float, making a splash for water-happy hounds. They are super eco-friendly, seriously, super. And most importantly, they are the most funnest!

Safer Than Safe

West Paw makes the world's safest dog toys with their magical Zogoflex. Zogoflex is a completely non-toxic material, BPA and Phthalate-free, latex-free and FDA compliant (meaning it’s safe to eat off of). The Zogoflex material is from the United States and manufactured in Bozeman, Montana. Made from Thermoplastic Elastomer (TPE), the Zogoflex material is extremely durable, elastic (can stretch 400 x it’s length) and can continue to be recycled without compromising the products integrity.

Zogoflex does NOT contain: lead, cadmium, mercury or hexavalent chromium, latex, natural rubber, phthalates, hormones, asbestos, polychlorinated biphenyls, polybrominated diphenyleterh/biphenyls, radioactive compounds, azo dyes, TNPP (trisnonylphenylphosphite 26523-78-4), class I or class II ozone depleting substances, genetically modified sources, or bisphenol A.


Infinitely Recyclable

West Paw’s proprietary plastic blend, Zogoflex can be recycled into more Zogoflex—over and over again. Leftover shapes from toy molds, old Zogoflex toys that have Joined the Loop, toys that didn’t meet their standards—they all get sanitized, ground up, and fed back into their magic machine to make completely new bouncy, bright Zogoflex toys. Nothing diminishes Zogoflex’s potency—it can literally be recycled indefinitely.

What Throws Around Comes Around

When you send your worn-out Zogoflex toys back to West Paw, they recycle them into new Zogoflex toys. The more they get back, the greener Zogoflex gets. You can help them make Zogoflex a zero-waste product when you Join the Loop. Let’s do this! What are you waiting for? Oh yeah, these things just don’t wear out. It might be a while. But you know, when the time comes, just do it.

The Perfect Dog Toy

Finding the perfect dog toy can be challenging. You need one that will match the way your dog plays. Sure dogs will eat anything, but that doesn’t mean they should. Chew and play habits can vary drastically from dog to dog. It's best to know your dog’s habits before deciding on a new toy. It's good to know that West Paw designs toys with your dog's needs in mind. Whether your dog likes to play rough or just snuggle up, they have toys built to suit your dog's every desire. Some West Paw toys challenge dogs, while others are made for fetching, chewing or simply cuddling.

Need help choosing a toy best suited for your best friend? Don't worry, we got you covered! Check out our West Paw Toy Guide.

Work Like A Dog

At West Paw work like a dog doesn't mean what it used to. We’ve all seen how dogs work when they’re born to do a job: with pride, joy, and a deep sense of satisfaction—not to mention their ability to completely erase the line between work and play. That’s the spirit embodied by the team at West Paw!

"Pets add so much joy to people’s lives and one of our values is to give back to them with great products. Being in Montana, and working with an amazing team of people, is not a bad way to spend my days." — Spencer Williams

Bozeman's Finest

Located in southwestern Montana, this outdoorsy mountain town makes for an amazing home base for the exceptional talent that makes West Paw West Paw. Home to two major ski resorts, endless dog parks, and a network of local trails, Bozeman’s a natural fit for West Paw. After all, it’s a dog town that shares their values: tight-knit communities, wide open spaces, and a commitment to sustainable growth and land conservation.

West Paw put down roots in Bozeman, and in turn, it gives their employees and their families a healthy place to grow. It’s also full of pet lovers who have helped them test the durability of their toys and the comfort of their beds. Having contributed to this special place for more than 20 years, West Paw has become quintessential Bozeman.

More Than Toys

More than toys, that's crazy! What more to life is there than toys? We kid, we kid. All jokes aside, the humans over at West Paw do more than make toys; they make a difference. With an open mind to innovation, inspiration, and a true sense of purpose, they measure success not just by profit, but by how they treat their people and the planet. Doing so has deepened their commitment to their employees, the environment, and their community.

"Our work is to use our business as a force for good to help future generations enjoy a healthy planet, productive work, and strong communities. We are not alone, and there is much good work to celebrate globally and in our business!" — Spencer Williams

Dog's Best Friend

Designed for the love of pets and the planet, every West Paw product is created at their eco friendly facility in Bozeman Montana. Before their products make into the hands, or paws, of a customer their product development team puts them through a rigorous process. This 2-year labor of love includes research and development, testing by their 4-legged test team the "chew squad", sustainability and efficiency checks and local job creation. That's how they end up with maximum quality, comfort, durability, and minimal waste.

What the Heck is a B Corp?

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Lab Certified, so What?

Certifying as a B Corporation goes beyond product- or service-level certification. B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment evaluates how a company’s operations and business model impact its workers, community, environment, and customers. From its supply chain and input materials to its charitable giving and employee benefits, B Corp Certification proves a business is meeting the highest standards of verified performance.

Positive impact is supported by transparency and accountability requirements. B Corp Certification doesn’t just prove where a company excels now—it commits it to considering stakeholder impact for the long term by building it into the company’s legal structure.

Why West Paw Then?

West Paw is leading the way in the pet industry. As a four time "Best for the World: Environment" award winner from the non-profit, B Lab, West Paw envisions a world where business success is friendly to people and the planet. They seek to be a transformative business leader that unleashes their people's greatest talents to create amazing pet products. They believe that business can be a force of positive change in our world starting with the communities and people they serve.

They earned their certification for a variety of reasons, including: 

  • Handcrafting 100% of their products in the USA
  • Meeting strict quality standards for manufacturing
  • Using certified safe and eco-friendly materials
  • Hosting a Join the Loop® toy recycling program
  • Making numerous charitable donations throughout the community
  • Working from an environmentally conscious office building
  • Offering generous wages and benefits for employees