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West Paw

West Paw Qwizl Toy

The award-winning West Paw Qwizl Toy was brilliantly designed to extend the life of expensive dog treats while keeping dogs busy. The side openings release scent and taste while the continuous interior hole allows treats to extend out. Flexible ridges grip multiple sizes of treats. One of our toughest dog toys, Qwizl is also fun to toss, fetch, and chew even after the treats are gone. Curved shape makes toy easy for dogs to hold in place with paws.

Built For: Strong Chewers

Product Reviews

You Will Love West Paw

Dogs bring happiness, comfort, love, and lightness into our lives. They’re called man’s best friend for a reason. West Paw’s goal is to be dog’s best friend. They do this by making things dogs love. You know, anything that goes along with jumping, running, chewing, napping, cuddling, and playing. They want the fun to go on and on and on.

Want More Love?

Your Friends Love The West Paw Qwizl

A God Send

This thing is a God send! Luna is a 10 month old Jack Russell at a whopping 13 lbs, she is one spunky, tough chewing little thing. After we bought this toy, we put a bully stick in it and she chewed on it for over an hour, she eventually was so mentally exhausted that she took a nice long nap! Our Luna gets bored very easily with most toys, but this one has kept her engaged for hours! She doesn’t put it down, she carries it with her everywhere she goes. It’s a must have for tough chewers!

— Lili

Customer For Life

I have a tiny but mighty power chewer, and most toys, especially toys that hold treats, don't last very long. They usually last anywhere from 15 minutes to a day. We've had this toy for almost a year and it is only showing a tiny bit of wear from where she chews to get to the treat. Since then I have bought almost all of the most durable toys West Paw toys and they are just as amazing and tough as this one. I will be a West Paw customer for life!

— Gray

Best Ever

Bought this for my 5 month old puppy who loves to destroy her toys. This was the only one that survived!! Did I mention it is probably the best treat stuffer ever?

— Angela

One Of The Best

I cannot imagine not having the West Paw Qwizl in our house. We have several. Having spent quite a bit of money over the years on dog toys, I can truly say that this is one of the best. It's fun for the dogs and it does stand up to those doggy teeth.

— Carolyn

Very Satisfied

Bought this toy for our Labrador pup (11 months). She is quite a destructive chewer, however this thing still holds up, without even showing teeth marks! We gave her a dried deer meat strip and stuffed it into this toy. Usually it takes 10 sec to eat it; with the Qwizl it takes her 10 min to eat just one piece of dried meat! Very satisfied!

— Manon


We just rescued a 7 month old chewer! EVERY toy we've tried in the last month hasn't lasted and has been destroyed. Bought the Qwizl and he’s so far only made two small dents in it. It is definitely durable, stimulating and keeps them busy enough to have time to do some dishes. It's fantastic. It's been a moment saver as lately we haven't had many moments to just relax.

— Olivia


This is amazing for my super chewer pup. I've put bully sticks in it and he LOVES it!

— Jasmin


This latest addition to our stash of West Paw toys is wonderful! Both my dogs love it!

— Pam

Absolutely Fantastic

My dogs only get West Paw toys as they destroy everything else. Yes, they have managed to mangle a few of their toys but they do last longer than anything else on the market. However, the Qwizl is absolutely fantastic. If your dog destroys everything try this.

— Terry

Favorite By Far

I had no great hopes when I ordered three of the Qwizl toys for our three Papillons as most toys last 10 minutes, but I was pleasantly surprised. The toys have not been destroyed, and all three dogs love them! They have other interactive toys, but these are their favorite, by far.

— Galen


Once again West Paw has made my dogs’ day! Both my girls love the Qwizl, I will be ordering a second one soon! My Golden Retriever was always a toy destroyer, nothing was safe, until we got our first West Paw toy. We were told their toys were tough and we haven't been disappointed!

— Kayla


The Qwizl is hands down a brilliant interactive toy. My dogs eat chews way too fast and I am always worried about their safety. Now a 6" bully stick stuffed in a large Qwizl lasts TWO days, instead of an hour! It is amazing how well it extends the life of chews and how tough the material stands up to my four dogs. My favorite new dog toy to come out in a long time!

— Tawny

What’s a Zogoflex?

Zogoflex is West Paw’s exclusive bendy, stretchy, bouncy material that makes fetch, tug-of-war, and chew therapy way more fun—it’s easy on doggie mouths, stretches (without stretching out) and sports an unstoppable bounce—all while staying tenaciously tough.

Funner Than Fun

Dog toys made from Zogoflex material are the best of everything. Really, they are! These toys are durable as all get-out. They’re easy to clean, and top shelf dishwasher safe. They aren't rigid, read: they are gentle on teeth. They float, making a splash for water-happy hounds. They are super eco-friendly, seriously, super. And most importantly, they are the most funnest!

Safer Than Safe

West Paw makes the world's safest dog toys with their magical Zogoflex. Zogoflex is a completely non-toxic material, BPA and Phthalate-free, latex-free and FDA compliant (meaning it’s safe to eat off of). The Zogoflex material is from the United States and manufactured in Bozeman, Montana. Made from Thermoplastic Elastomer (TPE), the Zogoflex material is extremely durable, elastic (can stretch 400 x it’s length) and can continue to be recycled without compromising the products integrity.

Zogoflex does NOT contain: lead, cadmium, mercury or hexavalent chromium, latex, natural rubber, phthalates, hormones, asbestos, polychlorinated biphenyls, polybrominated diphenyleterh/biphenyls, radioactive compounds, azo dyes, TNPP (trisnonylphenylphosphite 26523-78-4), class I or class II ozone depleting substances, genetically modified sources, or bisphenol A.


Infinitely Recyclable

West Paw’s proprietary plastic blend, Zogoflex can be recycled into more Zogoflex—over and over again. Leftover shapes from toy molds, old Zogoflex toys that have Joined the Loop, toys that didn’t meet their standards—they all get sanitized, ground up, and fed back into their magic machine to make completely new bouncy, bright Zogoflex toys. Nothing diminishes Zogoflex’s potency—it can literally be recycled indefinitely.

What Throws Around Comes Around

When you send your worn-out Zogoflex toys back to West Paw, they recycle them into new Zogoflex toys. The more they get back, the greener Zogoflex gets. You can help them make Zogoflex a zero-waste product when you Join the Loop. Let’s do this! What are you waiting for? Oh yeah, these things just don’t wear out. It might be a while. But you know, when the time comes, just do it.

The Perfect Dog Toy

Finding the perfect dog toy can be challenging. You need one that will match the way your dog plays. Sure dogs will eat anything, but that doesn’t mean they should. Chew and play habits can vary drastically from dog to dog. It's best to know your dog’s habits before deciding on a new toy. It's good to know that West Paw designs toys with your dog's needs in mind. Whether your dog likes to play rough or just snuggle up, they have toys built to suit your dog's every desire. Some West Paw toys challenge dogs, while others are made for fetching, chewing or simply cuddling.

Need help choosing a toy best suited for your best friend? Don't worry, we got you covered! Check out our West Paw Toy Guide.

Work Like A Dog

At West Paw work like a dog doesn't mean what it used to. We’ve all seen how dogs work when they’re born to do a job: with pride, joy, and a deep sense of satisfaction—not to mention their ability to completely erase the line between work and play. That’s the spirit embodied by the team at West Paw!

"Pets add so much joy to people’s lives and one of our values is to give back to them with great products. Being in Montana, and working with an amazing team of people, is not a bad way to spend my days." — Spencer Williams

Bozeman's Finest

Located in southwestern Montana, this outdoorsy mountain town makes for an amazing home base for the exceptional talent that makes West Paw West Paw. Home to two major ski resorts, endless dog parks, and a network of local trails, Bozeman’s a natural fit for West Paw. After all, it’s a dog town that shares their values: tight-knit communities, wide open spaces, and a commitment to sustainable growth and land conservation.

West Paw put down roots in Bozeman, and in turn, it gives their employees and their families a healthy place to grow. It’s also full of pet lovers who have helped them test the durability of their toys and the comfort of their beds. Having contributed to this special place for more than 20 years, West Paw has become quintessential Bozeman.

More Than Toys

More than toys, that's crazy! What more to life is there than toys? We kid, we kid. All jokes aside, the humans over at West Paw do more than make toys; they make a difference. With an open mind to innovation, inspiration, and a true sense of purpose, they measure success not just by profit, but by how they treat their people and the planet. Doing so has deepened their commitment to their employees, the environment, and their community.

"Our work is to use our business as a force for good to help future generations enjoy a healthy planet, productive work, and strong communities. We are not alone, and there is much good work to celebrate globally and in our business!" — Spencer Williams

Dog's Best Friend

Designed for the love of pets and the planet, every West Paw product is created at their eco friendly facility in Bozeman Montana. Before their products make into the hands, or paws, of a customer their product development team puts them through a rigorous process. This 2-year labor of love includes research and development, testing by their 4-legged test team the "chew squad", sustainability and efficiency checks and local job creation. That's how they end up with maximum quality, comfort, durability, and minimal waste.

What the Heck is a B Corp?

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Lab Certified, so What?

Certifying as a B Corporation goes beyond product- or service-level certification. B Corp Certification is the only certification that measures a company’s entire social and environmental performance. The B Impact Assessment evaluates how a company’s operations and business model impact its workers, community, environment, and customers. From its supply chain and input materials to its charitable giving and employee benefits, B Corp Certification proves a business is meeting the highest standards of verified performance.

Positive impact is supported by transparency and accountability requirements. B Corp Certification doesn’t just prove where a company excels now—it commits it to considering stakeholder impact for the long term by building it into the company’s legal structure.

Why West Paw Then?

West Paw is leading the way in the pet industry. As a four time "Best for the World: Environment" award winner from the non-profit, B Lab, West Paw envisions a world where business success is friendly to people and the planet. They seek to be a transformative business leader that unleashes their people's greatest talents to create amazing pet products. They believe that business can be a force of positive change in our world starting with the communities and people they serve.

They earned their certification for a variety of reasons, including: 

  • Handcrafting 100% of their products in the USA
  • Meeting strict quality standards for manufacturing
  • Using certified safe and eco-friendly materials
  • Hosting a Join the Loop® toy recycling program
  • Making numerous charitable donations throughout the community
  • Working from an environmentally conscious office building
  • Offering generous wages and benefits for employees